“Pre-sales success is more than location, price and lucky timing…it comes from understanding and integrating multiple, interconnected facets of product planning, strategy and sales.”

What We Do

We help develop, market and sell the real estate at the finest private communities and Clubs in the world. We do this by working closely with our development partners to crystalize their vision, refine their residential product, create bespoke marketing strategies, tactics and tools, and lead pre-sales. This requires fluency in many professional languages: architecture, interior design, market analysis, legal strategy and documentation, creative direction, copy writing, budget management, sales leadership…and passion. We use them all to help our projects maximize their sales potential.

Pre-Development Planning and Design

We work with the industry’s foremost architects, land planners, landscape and interior designers to bring a market-driven focus to:

  • Envisioning
  • Master Planning
  • Architectural Design
  • Floorplan Design
  • Specifications
  • Amenities
  • Hotel Flag Selection
  • Product Type, Mix, Pricing and Phasing
  • FF&E Packages
  • Value Engineering

Pre-Sale Preparation

We collaborate with legal counsel, operations, and hospitality brands on:

  • State Registrations and HUD Assistance and Coordination
  • Club Membership Structuring and Policies
  • Governing Documents
  • Sales Documentation
  • Operating Budgets
  • Rental Program Development
  • Resident Services

Marketing

We lead creative, communications and public relations partners to develop strategies, tactics and tools that deliver, including:

  • Market and Competitive Set Analysis
  • SWOT Analysis
  • Positioning
  • Target Market Profiling
  • Phased Offering Strategy
  • Lead Generation Tactics and Channels
  • Visual Assets
  • Digital and Printed Collateral
  • Digital and Print Advertising
  • Website Development
  • Sales Channels
  • Local and International Public Relations
  • Special Events
  • Social Media strategy
  • Budgeting and Timelines

Sales

We handpick our sales teams for each project, put systems in place, and support them daily with:

  • Sales Team Structure and Compensation
  • Sales Team Recruitment and Training
  • Operational Procedures and Protocols
  • Database Management
  • Local, National and International Broker Outreach
  • Administrative and closing processes
  • Inventory management
  • CRM systems and customization
  • 24/7 Web-based traffic and sales analysis and reporting

Consulting

We offer individual components of our services on a short-term basis to existing projects to optimize their marketing and accelerate their sales. We align ourselves, and collaborate as partners, with Developers’ in-house teams to:

  • Audit Existing Marketing & Sales Plans, Operations and Budgets to Maximize Efficiencies and Sales
  • Re-envision and Re-position Product and Messaging
  • Develop Fresh Marketing and Sales Strategies, Tactics and Tools as Needed
  • Enhance Developers’ In-House Sales Teams with Training, Systems, and Protocols
  • Expand Sales Channels