What We Do

“Pre-sales success is more than location, price and lucky timing…it comes from understanding and integrating multiple, interconnected facets of product planning, strategy and sales.”

We help develop, market and sell the real estate at the finest private communities and Clubs in the world. We do this by working closely with our development partners to crystalize their vision, refine their residential product, create bespoke marketing strategies, tactics and tools, and lead pre-sales. This requires fluency in many professional languages: architecture, interior design, market analysis, legal strategy and documentation, creative direction, copy writing, budget management, sales leadership…and passion. We use them all to help our projects maximize their sales potential.

Pre-Development Planning and Design

We work with the industry’s foremost architects, land planners, landscape and interior designers to bring a market-driven focus to:

Envisioning
Master Planning
Architectural Design
Floorplan Design
Specifications
Amenities
Hotel Flag Selection
Product Type, Mix, Pricing and Phasing
FF&E Packages
Value Engineering

Pre-Sale Preparation

We collaborate with legal counsel, operations, and hospitality brands on:

State Registrations and HUD Assistance and Coordination
Club Membership Structuring and Policies
Governing Documents
Sales Documentation
Operating Budgets
Rental Program Development
Resident Services

Marketing

We lead creative, communications and public relations partners to develop strategies, tactics and tools that deliver, including:

Market and Competitive Set Analysis
SWOT Analysis
Positioning
Target Market Profiling
Phased Offering Strategy
Lead Generation Tactics and Channels
Visual Assets
Digital and Printed Collateral
Digital and Print Advertising
Website Development
Sales Channels
Local and International Public Relations
Special Events
Social Media strategy
Budgeting and Timelines

Sales

We handpick our sales teams for each project, put systems in place, and support them daily with:

Sales Team Structure and Compensation
Sales Team Recruitment and Training
Operational Procedures and Protocols
Database Management
Local, National and International Broker Outreach
Administrative and closing processes
Inventory management
CRM systems and customization
24/7 Web-based traffic and sales analysis and reporting

Consulting

We offer individual components of our services on a short-term basis to existing projects to optimize their marketing and accelerate their sales. We align ourselves, and collaborate as partners, with Developers’ in-house teams to:

Audit Existing Marketing & Sales Plans, Operations and Budgets to Maximize Efficiencies and Sales
Re-envision and Re-position Product and Messaging
Develop Fresh Marketing and Sales Strategies, Tactics and Tools as Needed
Enhance Developers’ In-House Sales Teams with Training, Systems, and Protocols
Expand Sales Channels